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How a Kyiv Studio Bet on the Vertical Drama

Holywater wasn’t born as a TV company. The company was established in Kyiv, Ukraine, in 2020 by Bogdan Nesvit and Anatolii Kasianov, and its portfolio to this day reads more like a lab for mobile entertainment than a streaming service. My Passion is for books, My Muse handles AI, and FreeBits completes the family beside My Drama. The range is telling: it points to a business for which video is one consumer product among several, not real-short its entire identity. Eventually, Holywater bet on the vertical drama, a format that originated in China as duanju and is shot 9:16 for a phone held vertically. The category’s largest players were supported by Chinese and Singaporean groups, so entering this market was a daring move for a small Ukrainian company.

The My Drama App Arrives in Spring 2024

The exact date of the My Drama app depends on which source you trust, but it launched in spring 2024. According to TechCrunch, the launch happened in April, whereas Google Play shows March 13, 2024, and the App Store shows May 9, 2024. Those store dates indicate that Android launched first, with the iPhone version following about two months later. The launch slate leaned into the genre’s go-to tropes. The Shy Beauty and the Billionaire Beast and Love Captive to a Mafia Boss were some of the first titles, and their names tell you most of what you need to know about the tone. It was not the stories themselves that eventually made the studio stand out, but the collaborator it would soon be making them with.

Fox, $22M in Fresh Funding and a Webby Win

My Drama stopped being just a startup curiosity in October 2025. Fox Entertainment acquired an equity stake in Holywater, and the deal came with a commitment to make more than 200 vertical titles over two years. In January 2026, three months on, Holywater pulled in $22M in a round led by Horizon Capital. Included in the Fox-produced titles on the platform are Billionaire Blackmail, Bound by Obsession and My Heart’s Offside. A Webby Award for Best Streaming Service from 2025 is also held by the company, which features it on its App Store listing. Together, those milestones hand My Drama something few rivals can claim: a major American studio serving as both shareholder and producer.

The My Drama Fact Sheet

For readers who only have a minute, the table below gives the short version of the story. It collects in one place the details on ownership, legal matters, platforms and pricing that matter most to a first-time viewer. All prices reflect the US App Store as of September 2026. They differ by country, platform and promotion, so treat them as a rough guide rather than a quote. The legal entity you contract with depends on where you live, which turns out to be relevant if you ever need to dispute a charge. The install figure comes from Google Play, where the app lists 5M+ downloads.

What Watching on My Drama Feels Like

The whole category is built on this same basic experience, and My Drama follows it. Episodes are vertical, formatted for an upright phone, and in this genre they generally last a minute or two before a cliffhanger propels you to the next one. A single story can quietly eat up an evening in short bites, because series often run anywhere from 20 to 100 episodes. This drama app really distinguishes itself in the range of screens it supports. It is listed for Apple TV on tvOS 18 or later and for Vision Pro, beyond iPhone, iPad and Android. That big-screen option is rarer than you might think, since ReelShort’s App Store listing, for comparison, shows no Apple TV version at all. Admittedly, a 9:16 frame will never fill a widescreen television, yet the option turns a solo phone habit into something a couple can enjoy together.

In terms of content, the library combines Holywater’s own early productions with the growing Fox slate. The genre’s familiar formula is still the template for the Fox releases, as titles like Billionaire Blackmail and Bound by Obsession make plain. Scale is where the honest caveat comes in. ReelShort, DramaBox and ShortMax each list 100M+ installs on Google Play, whereas My Drama shows 5M+, a small fraction of that. In 2026, that gap shows that My Drama is a well-funded challenger rather than the category leader.

Pricing: How Much My Drama Costs in 2026

Holywater sells access three ways, and the headline figure is the weekly pass. In the US App Store as of September 2026, “My Drama: Full Access” runs around $19.99 per week. That puts it level with the weekly passes from ReelShort, ShortMax, DramaWave and GoodShort, which are listed at about the same price in the same store. At about $4.99 to $24.99, coin bundles unlock individual episodes. The store also lists a separate Premium tier at roughly $4.99 to $9.99, which gives lighter viewers cheaper entry points than the full pass. Prices change by country, platform and promotion, so the figure on your own device may be different. Like its rivals’ plans, the weekly subscription renews automatically until you cancel it. Four renewals of a $19.99 weekly pass add up to about $80 a month, so run the numbers before you commit.

The Terms to Understand Before You Pay

The fine print in My Drama’s terms of use warrants more attention than most viewers give it. Every coin purchases are final, which means no easy refund if a series lets you down after you unlock it. A balance you ignore for a year can simply disappear, as coins are forfeited after 12 months of inactivity. Whatever you buy on the web is labeled non-refundable except where the law requires otherwise. A 14-day right of withdrawal covers viewers in the EU and UK, in line with the consumer rules in those markets. The crucial point is this: the terms say clearly that deleting the app does not cancel your subscription. Android users go through the Subscriptions menu in Google Play, while on an iPhone you cancel under Settings, then your name, then Subscriptions. Apple or Google, not Holywater, handle refunds for store purchases.

Understanding exactly who sits on the other side of the contract is useful too. XOLY LIMITED, a Delaware company, handles US users, whereas everyone else contracts with Holy Water Limited in Nicosia, Cyprus. One more warning applies here as much as to any vertical drama app. A site promising modded APKs, unlimited coins or free coin generators is unofficial, and it is not a safe way to watch anything. Canceling the pass, not looking for a hack, is the legitimate move when the price feels too high.

Our Verdict: A Challenger With Hollywood in Its Corner

By install counts, My Drama is not close to being the largest vertical drama app. What it offers instead is an unlikely combination: a Kyiv founding story, a Fox equity partner signed up for more than 200 titles, fresh funding from January 2026 and a Webby on the shelf. The practical benefit for viewers is Apple TV support, a feature ReelShort, for one, does not list. A weekly pass of around $19.99 that renews quietly in the background is the catch, the same one that dogs every rival. If you want Fox-produced romance and the option to watch on a TV, the My Drama app deserves a place on your home screen. When the largest claimed library is simply what you want, ShortMax, with its 50,000+ dramas, is the more obvious pick. Whichever you choose, create a reminder on the day you subscribe and cancel through your store account rather than trusting the delete button.